Privacy Policy

1Information We Collect

We collect information you provide directly, information collected automatically through your use of our website, and information from third-party sources.

Information You Provide to Us

• Contact information: name, email address, phone number, and mailing address
• Project information: property address, room dimensions, project scope, budget range, and timeline
• Communication records: emails, text messages, portal messages, and phone call notes
• Financial information: payment method details when you sign a contract or make a payment
• Financing information: income range, credit score range, and other details you provide to our lending partners
• Photographs and videos you share with us about your property

Information Collected Automatically

• Device information: browser type, operating system, and device type
• Usage data: pages visited, time spent, and links clicked on our site
• IP address and general geographic location based on IP
• Referring URL (how you arrived at our site)
• Cookies and similar tracking technologies (see Section 4)

Information From Third Parties

• Review platforms such as Google, Houzz, BBB, and Angi
• Referral partners who introduce you to us
• Lending partners who pre-qualify you for financing
• Public records and municipal permit databases

2How We Use Your Information

We use the information we collect to provide, improve, and communicate about our services. Specifically, we use your information to:

• Respond to your consultation requests and schedule in-home visits
• Prepare estimates, proposals, and contracts for your project
• Coordinate with trade partners, material suppliers, and inspectors on your behalf
• Process payments and manage billing for services rendered
• Send project updates via our client portal, email, or text message
• Respond to your questions, concerns, and warranty claims
• Send occasional marketing communications about our services (you may opt out at any time)
• Analyze website usage and improve our website and service offerings
• Detect, prevent, and address technical issues or fraudulent activity
• Comply with legal obligations and enforce our agreements

3Sharing Your Information

We share your information only in the limited circumstances described below:

• Service providers: Third-party vendors who assist with payment processing, email delivery, CRM systems, and website analytics. They receive only the information necessary to perform their services and are contractually obligated to protect it.
• Trade partners and suppliers: Licensed subcontractors, material suppliers, and inspectors involved in your specific project. We share only the information needed for your project.
• Lending partners: Only when you request financing and explicitly authorize us to share your information for pre-qualification.
• Legal and regulatory: When required by law, subpoena, court order, or governmental authority, or to protect our rights, property, or safety or that of others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may transfer as part of the transaction. We will notify you of any such change.

4Cookies & Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience on our site. For complete details, see our Cookie Policy.

Types of Cookies We Use

• Essential cookies: Required for basic site functionality, such as remembering your cookie preferences.
• Analytics cookies: Help us understand how visitors use our site so we can improve it. We use Google Analytics and similar tools.
• Advertising cookies: Used to measure the effectiveness of our advertising campaigns. These may be set by third-party advertising platforms.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling essential cookies may affect the functionality of our site. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

• Right to know: You may request a copy of the personal information we hold about you.
• Right to correct: You may request that we correct inaccurate personal information.
• Right to delete: You may request that we delete your personal information, subject to legal retention requirements.
• Right to opt out: You may opt out of marketing communications at any time.
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, contact us at [email protected] or call (248) 980-1507. We will respond within 45 days of receiving a verifiable request.

6California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you specific rights regarding your personal information.

Categories of Information We Collect

In the past 12 months, we have collected the following categories of personal information: identifiers (name, email, phone), commercial information (project details, purchase history), internet activity (browsing data), geolocation data (general location), and professional information (for financing).

Sale of Personal Information

BrightForge has not sold personal information in the past 12 months and does not intend to do so.

How to Exercise Your California Rights

California residents may submit requests by emailing [email protected] or calling (248) 980-1507. We will verify your identity before processing your request.

7Data Security

We implement administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted through our website
• Encrypted storage for sensitive information
• Role-based access controls within our organization
• Regular security audits and vendor assessments
• Employee training on data protection practices

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

• Project records (contracts, invoices, permits): 7 years after project completion
• Warranty-related information: duration of the warranty plus 2 years
• Marketing contact information: until you opt out or request deletion
• Website analytics data: 26 months (Google Analytics default)

9Children's Privacy

Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have inadvertently collected information from a child, we will delete it promptly. If you believe we have collected information from a child, please contact us at [email protected].

10Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Notify active clients by email if the changes materially affect them
• Post a notice on our homepage for 30 days

We encourage you to review this policy periodically to stay informed about how we protect your information.

11Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Officer: